For many of us and I know certainly for me is a dream to open up our very own successful online eCommerce portal. While we all may have different visions about the contents and products of each store there will still common threads that we need to understand that tie all popular shopping portals together. Sure there are highly important essentials like great customer service, inventory management and search engine optimization (SEO) but for this tips article I want to stick to the bare basics and true foundations that compose our favorite eCommerce outlets. In this blog I want to take a look at the 4 pillars of business I think every aspiring internet entrepreneur should think about.
Ecommerce Essential #1: Secure Servers and Payment Processors
The truth is since there is no hard currency in a digital world the very first focus on any web store should finding a secure platform to work from and secure banking and payment processing system to use. You can have all the bells and whistles you want but if people do not feel safe and secure giving you their information or do not have a way to pay for goods then your business will be stuck in unprofitable limbo.
Ecommerce Essential #2: Domain Name and Base Branding
Believe or not domain names still hold a lot of weight when it comes to creating a favorable shopping experience. With more .dot extensions available then ever before (i.e. .biz, .info, .org etc.) the options have opened up even wider to what are the best potential online business names. Whatever you choose make sure it follows best practices and caters to the brand and image you want to create for your company.
Ecommerce Essential #3: Website Promotions and Internet Marketing
If no one can find you online that is going to be a problem. Be sure you have your promotions and marketing game plans set before you even start creating the physical space online. A stocked store with no visitors is pretty useless so be sure you know how to drive traffic and interest to your selling space before you even get off the ground and open the doors.
As you will find out there is a lot to learn and think about when starting your very first online store and it is secure server products like CWP Secure that can really make the process a lot easier.
Hackers are getting smarter. Thieves are getting smarter. Online tools are getting better. The fact is a lot of online businesses are vulnerable to cyber security attacks and a lot of the weaknesses of defense start at the server level. While many Internet business owners do not think of the consequences when it comes to server and store security the damages can be real and devastating. This infographic recently caught my eye so I wanted to write a blog on the importance of server security online. For many retail, wholesale and consulting businesses there online presence is everything and if this becomes tampered with there could be some serious repercussions. So what are the numbers and stats saying about the future of cyber security?
Server Security Stat #3 – 76% of Chief Information Officers (CIO) Will Work With Risk Officers
This is a great reminder on how important it is to tap into all resources available to you at your company. If you are a CIO why not meet with the top staff in other departments to work together with the common goal of protecting the companies sensitive computers and information.
Server Security Stat #2 – 23% CIO’S Say Cyber Security Is Significant Reason For Investments
This is just another number highlighting the fact that budgeting and spending on server and cyber security is becoming increasingly important. The trends are favoring towards much larger investments and focus on internet security and this should be embraced by every business as things can go awry very quickly when you don’t keep online protections as a top priority.
Server Security Stat #1 – 18% Of CIO’s In Retail Say Online Security Will Drive Spending
As we all know I am a big ecommerce guy so this is the one stat that really stood out to me. To start this number is way too low. Since ecommerce deals a lot with financial transactions and very personal information we have to take the utmost care in protecting customers and their important data. If people do not feel safe shopping with how well do you imagine business going? The infographic shows that 32% of financial services CIO’s said online security spending is important and we can only hope this number gets higher for all industries.
When it comes to securing your online presence it is products like CWP Secure servers that can set the standard for future of business. State of the art hosting options CWP Secure servers are the premiere choice when it comes to protecting your companies online. I highly encourage all my readers to consider upgrading there servers and hosting as your customers deserve the best when entrusting you with their personal information.